Meet Our Leadership

Dr Azim Parekh

Dr. Azim Parekh

Founder and CEO

Azim attended the University of Toronto and has a bachelor in Mathematics and Physical Chemistry. In 1996, he graduated Western University with a Doctor of Dental Surgery degree. Azim leads and mentors the Practice Community from a clinical perspective and has a loyal patient following. Azim has a solid understanding of the key components of what makes a business successful and has demonstrated this time and time again through consistent revenue growth and exceptional margins. Through his journey, Azim has learnt that the success of any business is people and relationships, which breeds passion, vision and innovation.

Leslie Carrafiello

Vice President, Operations

Leslie joined Smiles First from the dental sector, where she led the National Operations Team, overseeing 150+ practice locations and over 300 dentists. Leslie was able to improve EBITDA margins by 9%. Her ability to identify opportunities and create solutions in all areas of the business is a contributing factor to her success. Some specific examples include, double digit increases in top line revenue, reducing consumables and staffing costs by 2% and 2.5%, respectfully. Prior to dental, Leslie worked in the retail industry at a national level, overseeing a multitude of departments where she optimized each department for long term success. Leslie is known for her inspirational leadership and driving results through relationships and team building.

Leslie Carrafiello
Oyinkan Akinyele

Oyinkan Akinyele

Legal Counsel

Oyinkan is a corporate and commercial lawyer who has gained experience as in-house counsel in the public, health and environmental services sectors. She graduated from Osgoode Hall Law School and holds a B.A. (Honours) in Arts, with a major in political science and minor in sociology, from the University of Waterloo. Prior to joining Smiles First, Oyinkan provided legal support to a leading waste management and recycling business during a multi-billion dollar merger.
Entrepreneurial and solution-driven, Oyinkan has a track record of building relationships and communicating effectively within a fast-paced environment.

Mohamed Razakazi

Managing Director, Operations

Mohamed graduated from Carleton University with a Bachelors in Business Commerce and Marketing. Mohamed focuses on stream lining the operations as a whole and maximizing the Dens ‘N Dente’s efficiencies. Mohamed is an excellent coach and works with the leadership team to develop their leadership and management skills.

Mohamed Razakazi
Connie Guido

Connie Guido

Director of Operations, Practice Community

Connie joined Smiles First with 25 years of experience in the dental industry. Having worked first hand in most positions at the practice level, Connie understands the ins and outs of what is needed, from a clinical and leadership perspective, to make each practice reach its full potential.

Prajesh Rajput

Director of Operations, DENS ‘N DENTE

Prajesh has a Bachelor of Commerce, specializing in Corporate Accounting and Economics. He has also completed his post graduation in International Business Management, Marketing Research and Analytics. Prajesh has worked with our Dens ‘N Dente division for over 5 years carrying vast experience in procurement, logistic and accounting. Prajesh’s main focus is to build strong relationship with our vendors, increasing our product assortment as well as a large focuson developing new product lines for our D2 private label.

Prajesh Rajput
Leena Anoya

Leena Anoya

Director of Sales, DENS ‘N DENTE

Leena studied Financial Services and Business. During her studies, Leena pursued a career in the retail industry and was primarily employed by luxury fashion companies where she grew her skills and knowledge, enabling her to take on larger scale leadership roles. Passionate about developing her team to achieve goals, Leena takes pride in her work as a team member and leader. Leena’s success in relationship building and her commitment to quality assurance positively impacts the clients experience.

Donya Rashidi

Director of Marketing & Special Projects

Donya completed her degree in Bachelor of Commerce with a Major in Marketing at Saint Mary’s University, in 2008. She has over 10 years of managerial experience with a proven track record. Her diverse experience has enabled her to implement strategies that deliver results. She is fluent in English and Farsi and has working proficiency in Arabic and Hindi. Donya’s passion is in helping businesses and individuals grow and thrive.

Donya Rashidi
CJ Jnawali

CJ Jnawali

Finance Controller

CJ has a Masters Degree in Business Administration. CJ is a results-driven finance professional with extensive experience in full cycle accounting and financial analysis and has decades of experience in various industries. CJ is focused on driving result and able to inspire others to take action and change perspectives by presenting recommendations, having excellent organizational skills with effective time management and attention to detail.

Dr Azim Parekh

Dr. Azim Parekh

Founder and CEO

Azim attended the University of Toronto and has a bachelor in Mathematics and Physical Chemistry. In 1996, he graduated Western University with a Doctor of Dental Surgery degree. Azim leads and mentors the Practice Community from a clinical perspective and has a loyal patient following. Azim has a solid understanding of the key components of what makes a business successful and has demonstrated this time and time again through consistent revenue growth and exceptional margins. Through his journey, Azim has learnt that the success of any business is people and relationships, which breeds passion, vision and innovation.

Leslie Carrafiello

Leslie Carrafiello

Vice President, Operations

Leslie joined Smiles First from the dental sector, where she led the National Operations Team, overseeing 150+ practice locations and over 300 dentists. Leslie was able to improve EBITDA margins by 9%. Her ability to identify opportunities and create solutions in all areas of the business is a contributing factor to her success. Some specific examples include, double digit increases in top line revenue, reducing consumables and staffing costs by 2% and 2.5%, respectfully. Prior to dental, Leslie worked in the retail industry at a national level, overseeing a multitude of departments where she optimized each department for long term success. Leslie is known for her inspirational leadership and driving results through relationships and team building.

Oyinkan Akinyele

Oyinkan Akinyele

Legal Counsel

Oyinkan is a corporate and commercial lawyer who has gained experience as in-house counsel in the public, health and environmental services sectors. She graduated from Osgoode Hall Law School and holds a B.A. (Honours) in Arts, with a major in political science and minor in sociology, from the University of Waterloo. Prior to joining Smiles First, Oyinkan provided legal support to a leading waste management and recycling business during a multi-billion dollar merger.
Entrepreneurial and solution-driven, Oyinkan has a track record of building relationships and communicating effectively within a fast-paced environment.

Mohamed Razakazi

Mohamed Razakazi

Managing Director, Operations

Mohamed graduated from Carleton University with a Bachelors in Business Commerce and Marketing. Mohamed focuses on stream lining the operations as a whole and maximizing the Dens ‘N Dente’s efficiencies. Mohamed is an excellent coach and works with the leadership team to develop their leadership and management skills.

Connie Guido

Connie Guido

Director of Operations, Practice Community

Connie joined Smiles First with 25 years of experience in the dental industry. Having worked first hand in most positions at the practice level, Connie understands the ins and outs of what is needed, from a clinical and leadership perspective, to make each practice reach its full potential.

Prajesh Rajput

Prajesh Rajput

Director of Operations, DENS ‘N DENTE

Prajesh has a Bachelor of Commerce, specializing in Corporate Accounting and Economics. He has also completed his post graduation in International Business Management, Marketing Research and Analytics. Prajesh has worked with our Dens ‘N Dente division for over 5 years carrying vast experience in procurement, logistic and accounting. Prajesh’s main focus is to build strong relationship with our vendors, increasing our product assortment as well as a large focuson developing new product lines for our D2 private label.

Leena Anoya

Leena Anoya

Director of Sales, DENS ‘N DENTE

Leena studied Financial Services and Business. During her studies, Leena pursued a career in the retail industry and was primarily employed by luxury fashion companies where she grew her skills and knowledge, enabling her to take on larger scale leadership roles. Passionate about developing her team to achieve goals, Leena takes pride in her work as a team member and leader. Leena’s success in relationship building and her commitment to quality assurance positively impacts the clients experience.

Donya Rashidi

Donya Rashidi

Director of Marketing & Special Projects

Donya completed her degree in Bachelor of Commerce with a Major in Marketing at Saint Mary’s University, in 2008. She has over 10 years of managerial experience with a proven track record. Her diverse experience has enabled her to implement strategies that deliver results. She is fluent in English and Farsi and has working proficiency in Arabic and Hindi. Donya’s passion is in helping businesses and individuals grow and thrive.

CJ Jnawali

CJ Jnawali

Finance Controller

CJ has a Masters Degree in Business Administration. CJ is a results-driven finance professional with extensive experience in full cycle accounting and financial analysis and has decades of experience in various industries. CJ is focused on driving result and able to inspire others to take action and change perspectives by presenting recommendations, having excellent organizational skills with effective time management and attention to detail.

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